A Logo Between Wild and Rational - Untamind Studio





How can a figure show the sea and the mountain at the same time? Showing the wild and the rational side of the design. When I tried to depict the image of the brand, I kept reminding myself of the core spirit of Untamind. The wild can never be obedient, the rational should always be thoughtful.

The unlimited liquid-like form represents feasible, open-minded yet imaginable shape. The shape also gives a hint of the brand name, and looks like the compound letter of U and M. The U is "untamed", the M is "mind", and then combine them to form the blended word ---- Untamind.

I chose a lower saturation of chrome yellow to give the logo a young but cultivated image. The color conveys an innovative spirit and a thoughtful mind. It's like the lemon zest that evokes the mood of designers whenever they are creating a specific design.




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